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Showing posts with label spreadshirt. Show all posts
Showing posts with label spreadshirt. Show all posts
Saturday, September 25, 2010
Pitfalls of PODs
When considering the pitfalls of using a Print-On-Demand service provider, it's important to identify the perspective we're approaching the question from. The first kind of customer is the shopper looking to self-create a product for themselves or as gifts. To these customers, POD services are flawless and offer an opportunity to create unique items at affordable prices. The second kind of customer is the designer/artist/photographer who sets up shop with a POD in order to deliver their creativity to the world. This is where we start to see the "Pitfalls of the POD", particularly when compared to the online t-shirt competition who are doing it all independent of POD services.
MYTH OR NOT...?
1. Quality of t-shirt printing isn't as good as screen-printed t-shirts
In some cases yes, and in others no.
I've bought a number of t-shirts in my 30 odd years and from my exposure to tee printing, this myth is debatable. POD printing on light apparel is on par to that seen on light shirts by screen printers; and in some cases I've received a tee bought online advertised as "screen printed" and I've been more than disappointed with the printing quality. It's true that POD printing on dark t-shirts is still being developed and there are some pitfalls to the process used; one being that in most cases you can not print colours directly onto dark apparel tees. That said, some POD services do offer some unique printing options. Skreened treats colours such as their Galaxy Blue (a nice rich, dark colour) and red as light apparel (Cafepress, for instance, do not), allowing for a nice black design printed directly onto the fabric with a great result. Some other PODs offer specialty types of printing processes with Spreadshirt and ShirtCity delivering flock (felt-like) treatments and more on tees.
2. Tee profits made using a POD aren't as good as when you're independent
On first glance, it would be easy to say that this is true. However...
If you consider the result of a sale which has reaped both a royalty (mark-up) and a referral payment (which is possible through PODs such as Zazzle - 15% referral; and Skreened - 10% referral), then factor in the time you've saved by having that POD service provider pack and ship the order, plus any added extras (ie, envelopes), then a final per tee profit may not be far away from what some independent online t-shirt businesses earn from a sale. You also do not have the risk of upfront costs nor will you ever need to write-off stock as a loss. That said, there is most definitely more selling at a lower profit margin seen when using a POD than matching profits to an independent sale. It is also difficult to match some of the competitive prices online whilst still making a profit.
3. T-Shirt print areas aren't as good as that available through screen printing
True. Print areas are restricted to POD specifications. However...
Not all t-shirt artwork/concepts require the same unlimited print area as screen printing and there are many shoppers who are not looking for a FULL t-shirt graphic. If you fit in that category, then this won't restrict the level of sales you can see online. You can also argue that POD print areas are actually very good with various options available to shopkeepers. For instance, if your design style is linear (panoramic in shape) then Zazzle's 14" width comes close to a maximum screen-print area anyway (without going over the seam that is); or if you can identify areas of your design that can be separated into 12.8" x 12.8" print areas you can use Spreadshirt's option to combine two artwork files to fill most of the t-shirt. Some PODs will also offer printing on the reverse side and/or printing on sleeves, giving designers the flexibility to build graphics all over the tee. However, you'll never be able to achieve a wrap-around tee print using a POD service.
4. The POD has the last say with YOUR customers
TRUE.... For the majority of POD services.
Consider the phrases "to have the last say" and "you're only as good as your last job" - there is something to those statements. All the effort shopkeepers put into making an online sale is devalued once the customer receives their order in envelopes branded by the POD, accompanied by promotional material for that particular service provider. This is the biggest pitfall I see when using a POD, for in the final moments of a sale (or even a giveaway) your customers will always read or see something relating the POD and not to your store. There are exceptions, with Spreadshirt providing unmarked packaging plus shopkeeper invoices when you pay for their premium service. Printfection is another POD who will ship items to your customers in unmarked packaging.
Above: Examples of POD packaging & extras.
Photos from http://pointclickapparel.info/. Visit the website to view other examples.
I believe the issue is a continuation of from where the POD came - humble beginnings, where companies such as Cafepress started with just one tee, two mugs and a mousepad (not unlike a print-on-demand store set up in a mall). There was a necessity to promote themselves and they did it well. As those frontier PODs expanded and the landscape changed, they simply continued to operate as before; leaving us with the problems shopkeepers find themselves with today. How does one get a POD to change when they're hand isn't being forced to do so (we need a POD union! The IBPU - International Brotherhood of Pod Users!). It will be interesting to see what other PODs will offer in regards to this aspect of their service, and as a Facebook fan of ours, Rick London, stated when we shared the post How to Market your Brand - 9 Marketing Tips and Ideas, "the first POD on the planet to truly co-brand will become the next Bill Gates (and I mean it). Artists/creators are becoming more savvy; understand the importance of follow up with customers, etc and it is simply impossible with any POD".
As a user of POD services, I feel that a compromise would be a great step forward and a gesture that would show shopkeepers that they are valued. It's clear that databases/back-end systems are constantly becoming more sophisticated, so why can't the POD set their system to identify: a) a "marketplace" sale which then gets processed as per usual in all the branding glory the POD wishes to use; and b) a shop and/or referred sale which then gets processed as a shop sale which is shipped to the customer in unmarked packaging with an invoice that notes the name of the store/brand (at a minimum). I'd have no issue with the POD including a notation that "the t-shirt was printed and processed by POD Company Name on behalf of Shopkeeper Name". That would be a real partnership, which is exactly what this should be viewed as. In all my time in the graphic design industry working with printers on reports, brochures, banners etcetera, I've never seen a printer send out the finished product with a marketing brochure about their services. In fact, as a client of the printer you can often send your own labels for shipping boxes, for without YOUR client customer needing what you have to offer, you wouldn't need the printer (who would find themselves with one less paying job).
There are some tricks you can try to reduce the impact of the branding problem. Right now GritFX have printed up some postcards (branded on the reverse with our details and sans any POD reference) which we then pack and ship as giveaways. You could do the same with buttons which can be printed in bulk at a reasonable price. When running a tee giveaway you can have the tee printed and shipped to yourself and then re-ship it. However, when thinking about this you'll have to judge if the added expense (and time) is worth the effect and possible result. Using the POD "gift message" options are also another way to reach out to your winning fan and re-iterate your brand and name - and if you have your own domain, make sure you add your URL at the bottom of the message. These may help with your marketing and can reduce the problem, however it doesn't eliminate it and when I look to the 10 or so giveaways I've run since GritFX was established in 2008, we've had more than one fan drop the POD service provider's name when thanking "us" or mentioning their win online... and I don't blame them! If I too wasn't familiar with the POD/Shopkeeper relationship, I'd probably thank them also.
On that note, I'd like to close out this post with a diagram that shows just how problematic this can be (using the running of a tee giveaway as a scenario). The POD receives their profit AND they receive a thankyou!!! Say what!!? You're trippin'!! No. It happens...
Related post: "Which POD Get's Your Nod"
Created By: Amanda Vare "Manz", GritFX, Movies, TV, and Pop Culture Tshirts
MYTH OR NOT...?
1. Quality of t-shirt printing isn't as good as screen-printed t-shirts
In some cases yes, and in others no.
I've bought a number of t-shirts in my 30 odd years and from my exposure to tee printing, this myth is debatable. POD printing on light apparel is on par to that seen on light shirts by screen printers; and in some cases I've received a tee bought online advertised as "screen printed" and I've been more than disappointed with the printing quality. It's true that POD printing on dark t-shirts is still being developed and there are some pitfalls to the process used; one being that in most cases you can not print colours directly onto dark apparel tees. That said, some POD services do offer some unique printing options. Skreened treats colours such as their Galaxy Blue (a nice rich, dark colour) and red as light apparel (Cafepress, for instance, do not), allowing for a nice black design printed directly onto the fabric with a great result. Some other PODs offer specialty types of printing processes with Spreadshirt and ShirtCity delivering flock (felt-like) treatments and more on tees.
2. Tee profits made using a POD aren't as good as when you're independent
On first glance, it would be easy to say that this is true. However...
If you consider the result of a sale which has reaped both a royalty (mark-up) and a referral payment (which is possible through PODs such as Zazzle - 15% referral; and Skreened - 10% referral), then factor in the time you've saved by having that POD service provider pack and ship the order, plus any added extras (ie, envelopes), then a final per tee profit may not be far away from what some independent online t-shirt businesses earn from a sale. You also do not have the risk of upfront costs nor will you ever need to write-off stock as a loss. That said, there is most definitely more selling at a lower profit margin seen when using a POD than matching profits to an independent sale. It is also difficult to match some of the competitive prices online whilst still making a profit.
3. T-Shirt print areas aren't as good as that available through screen printing
True. Print areas are restricted to POD specifications. However...
Not all t-shirt artwork/concepts require the same unlimited print area as screen printing and there are many shoppers who are not looking for a FULL t-shirt graphic. If you fit in that category, then this won't restrict the level of sales you can see online. You can also argue that POD print areas are actually very good with various options available to shopkeepers. For instance, if your design style is linear (panoramic in shape) then Zazzle's 14" width comes close to a maximum screen-print area anyway (without going over the seam that is); or if you can identify areas of your design that can be separated into 12.8" x 12.8" print areas you can use Spreadshirt's option to combine two artwork files to fill most of the t-shirt. Some PODs will also offer printing on the reverse side and/or printing on sleeves, giving designers the flexibility to build graphics all over the tee. However, you'll never be able to achieve a wrap-around tee print using a POD service.
4. The POD has the last say with YOUR customers
TRUE.... For the majority of POD services.
Consider the phrases "to have the last say" and "you're only as good as your last job" - there is something to those statements. All the effort shopkeepers put into making an online sale is devalued once the customer receives their order in envelopes branded by the POD, accompanied by promotional material for that particular service provider. This is the biggest pitfall I see when using a POD, for in the final moments of a sale (or even a giveaway) your customers will always read or see something relating the POD and not to your store. There are exceptions, with Spreadshirt providing unmarked packaging plus shopkeeper invoices when you pay for their premium service. Printfection is another POD who will ship items to your customers in unmarked packaging.
Above: Examples of POD packaging & extras.
Photos from http://pointclickapparel.info/. Visit the website to view other examples.
I believe the issue is a continuation of from where the POD came - humble beginnings, where companies such as Cafepress started with just one tee, two mugs and a mousepad (not unlike a print-on-demand store set up in a mall). There was a necessity to promote themselves and they did it well. As those frontier PODs expanded and the landscape changed, they simply continued to operate as before; leaving us with the problems shopkeepers find themselves with today. How does one get a POD to change when they're hand isn't being forced to do so (we need a POD union! The IBPU - International Brotherhood of Pod Users!). It will be interesting to see what other PODs will offer in regards to this aspect of their service, and as a Facebook fan of ours, Rick London, stated when we shared the post How to Market your Brand - 9 Marketing Tips and Ideas, "the first POD on the planet to truly co-brand will become the next Bill Gates (and I mean it). Artists/creators are becoming more savvy; understand the importance of follow up with customers, etc and it is simply impossible with any POD".
As a user of POD services, I feel that a compromise would be a great step forward and a gesture that would show shopkeepers that they are valued. It's clear that databases/back-end systems are constantly becoming more sophisticated, so why can't the POD set their system to identify: a) a "marketplace" sale which then gets processed as per usual in all the branding glory the POD wishes to use; and b) a shop and/or referred sale which then gets processed as a shop sale which is shipped to the customer in unmarked packaging with an invoice that notes the name of the store/brand (at a minimum). I'd have no issue with the POD including a notation that "the t-shirt was printed and processed by POD Company Name on behalf of Shopkeeper Name". That would be a real partnership, which is exactly what this should be viewed as. In all my time in the graphic design industry working with printers on reports, brochures, banners etcetera, I've never seen a printer send out the finished product with a marketing brochure about their services. In fact, as a client of the printer you can often send your own labels for shipping boxes, for without YOUR client customer needing what you have to offer, you wouldn't need the printer (who would find themselves with one less paying job).
There are some tricks you can try to reduce the impact of the branding problem. Right now GritFX have printed up some postcards (branded on the reverse with our details and sans any POD reference) which we then pack and ship as giveaways. You could do the same with buttons which can be printed in bulk at a reasonable price. When running a tee giveaway you can have the tee printed and shipped to yourself and then re-ship it. However, when thinking about this you'll have to judge if the added expense (and time) is worth the effect and possible result. Using the POD "gift message" options are also another way to reach out to your winning fan and re-iterate your brand and name - and if you have your own domain, make sure you add your URL at the bottom of the message. These may help with your marketing and can reduce the problem, however it doesn't eliminate it and when I look to the 10 or so giveaways I've run since GritFX was established in 2008, we've had more than one fan drop the POD service provider's name when thanking "us" or mentioning their win online... and I don't blame them! If I too wasn't familiar with the POD/Shopkeeper relationship, I'd probably thank them also.
On that note, I'd like to close out this post with a diagram that shows just how problematic this can be (using the running of a tee giveaway as a scenario). The POD receives their profit AND they receive a thankyou!!! Say what!!? You're trippin'!! No. It happens...
Related post: "Which POD Get's Your Nod"
Created By: Amanda Vare "Manz", GritFX, Movies, TV, and Pop Culture Tshirts
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Posted by Manz 11 comments Labels: cafepress, direct to garment printing, POD, POD pitfalls, POD v Screenprinting, print-on-demand, shirtcity, skreened, spreadshirt, t-shirt business, zazzle
Wednesday, May 12, 2010
Which POD Gets Your Nod
POD = Print On Demand = designs are printed onto t-shirts and merchandise as orders are processed. When discussing t-shirts, many refer to this process as "direct to garment" - meaning the process is void of the manufacture of screen(s) that are used when screen printing a t-shirt. POD is a service provided by a growing number of online companies, each of whom stock their warehouses with product lines ready to go on the press. They operate as the retailer on the designer's behalf, managing all the printing, processing all payments (and returns) and all deliveries. The largest POD will also have postage deals making shipping cheaper than you could probably afford as an independent.
Many designers are choosing the POD route as you do not need the capital as you do when screen printing (and being independent) - reducing the risk and possible loss of monies outlaid for tees that don't end up selling. Tees In A Pod will often cover the differences between using POD services versus screen printing and opting for independence, and we hope you read those posts and listen to the relating podcasts. For now, I want to try and help provide some comparison information about PODs.
Before you make a decision as to which POD (or PODs) you wish to use, it is important to understand what each one offers and how they meet your design and business needs. This post will look at 6 of the top POD suppliers (they're those that I see most shopkeepers using) and how they compare when we look at various aspects of the service(s) they provide.
T-SHIRT PRINT AREAS
The following is a guide to help you compare the print areas available for t-shirts.
LEFT TO RIGHT:
I recommend you browse the t-shirt ranges each offers before you make any decisions. Your ultimate decision may be to use two or more POD providers - which you have the right to do as you provide the POD provider with a non-exclusive license and can therefore place the same design on various PODs.
Many designers are choosing the POD route as you do not need the capital as you do when screen printing (and being independent) - reducing the risk and possible loss of monies outlaid for tees that don't end up selling. Tees In A Pod will often cover the differences between using POD services versus screen printing and opting for independence, and we hope you read those posts and listen to the relating podcasts. For now, I want to try and help provide some comparison information about PODs.
Before you make a decision as to which POD (or PODs) you wish to use, it is important to understand what each one offers and how they meet your design and business needs. This post will look at 6 of the top POD suppliers (they're those that I see most shopkeepers using) and how they compare when we look at various aspects of the service(s) they provide.
T-SHIRT PRINT AREAS
The following is a guide to help you compare the print areas available for t-shirts.
Note: The table uses an American Apparel Men's (Unisex) SMALL t-shirt. The t-shirt dimensions are: 18" (inches) across the chest and 28" in length. Should a customer purchase a 2x or 3x size, designs would not cover the same proportion of the tee. Please use this as a guide and consult the additional notes and corresponding service providers website for further information.
Zazzle offers 2 maximum print area options - 14" wide x 12" deep OR 12" wide x 14" deep.
When setting up your design on t-shirts, you can select which option you want to use. Smaller t-shirts such as the Women's Petite will have a smaller print area.
Skreened has a maximum print area of 11" wide x 17" deep.
Cafepress generally prints to a print area of 10" wide x 10" deep.
They scale that for plus size tees to 12" x 12"; and they'll scale down for smaller cut tees such as their Women's Raglan.
Printfection has a maximum print area of 13.5" wide x 16.5" deep.
Redbubble has a maximum print area of 12" wide x 16" deep.
Spreadshirt has a ton of information about print areas on their website! The maximum "printable area" given for a Men's AA tee is specified as 13.4" wide x 25.8" deep. Please consult their site for all print area information.
The asterix (*) in table 1, indicates the maximum digital print area, plus the maximum sheet sizes for Spreadshirt's specialty printing (see below). The maximum size is 11.8" x 11.8". However, you can combine two artwork files and fill more of Spreadshirt's "printable area" - ie, have your graphic as one artwork file - and the text that sits below this as another artwork file.
Please note: The above information pertains to t-shirt fronts. Some POD suppliers will also offer printing on the reverse side (backs), with some offering left/right printing for sleeves.
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T-SHIRT PRINTING METHODS
When considering printing your designs through a POD provider, there are a few printing method points you should be aware of.
LEFT TO RIGHT:
1. Direct to garment colour printing: on white tees your design will appear relatively uneffected by the t-shirt/garment colour.
2. Direct to garment colour printing on coloured t-shirts: the garment colour will effect the final colour of the print. PODs factor this in and display the item very close to what your final t-shirt will look like.
3. Direct to garment clour printing on dark t-shirts: (black; navy blue; brown and even red - where the garments fabric is heavier) a white underlay print in first placed on the t-shirt. The coloured print is then printed over the top of this. Final quality will be dependent on the accuracy of alignment. If alignment is off, your finished t-shirt will have the ghost effect seen in the above table. That said, direct to garment presses are getting better and this is becoming less of a problem.
SPECIALTY PRINT METHODS...
The following are available through Spreadshirt.
4. Flex Print: Slightly shiny surface and smooth to the touch. 3 colors/design.
5. Special Flex Print: Smooth and glistening surface. 1 color/design.
6. Flock Print: Velvety feel; soft fuzzy feel. 3 colours/design.
A computer-controlled cutting plotter cuts text and graphics (without colour transitions - ie, solids only) out of special foils. These are then merged with the garment under constant heat and very high pressure. The maximum size is 11.8" x 11.8". However, you can combine two artwork files and fill more of Spreadshirt's large "printable area". Without a Spreadshirt Premium Store, cost is a consideration and the Spreadshirt customer service providers are more than willing to talk to you about your specialty print needs.
All artwork needs to be supplied to Spreashirt as vector artwork and elements can not fall below 0.06" with spaces no less than 0.04"... What exactly does that mean? Imagine an hourglass figure element in your design - the most slender part in the middle cannot be slimmer than 0.06"; and if you then knock a piece out of that, the space can not be less than 0.04".
Note: Image examples within the table are taken from the Spreadshirt website. If you'd like a comparison POD offering these specialty prints, visit ShirtCity.com.
The final point that may be of consequence to your decision making...
Skreened currently only print on light apparel t-shirts. I personally love their service, however this is something to be aware of.
I recommend you browse the t-shirt ranges each offers before you make any decisions. Your ultimate decision may be to use two or more POD providers - which you have the right to do as you provide the POD provider with a non-exclusive license and can therefore place the same design on various PODs.
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MAKING MONEY - Costs to Join; Setting Royalties; and Affiliate Programs
The all important dollar sign... what's it going to cost you and how you can make money!
1. The Costs to Join & What you get when you join:
Zazzle: FREE to join.
When you sign up, the username you set will be your shop URL: http://www.zazzle.com/username
As a member of Zazzle, you have control over customisation: you can upload store banners; fully customise your home page; customise navigations; set up categories and so on.
Note: You can also host products on your own domain using RSS feeds and/or the various share options that the Zazzle system offers.
Skreened: FREE to join.
When you sign up, the username you set will be your profile page. You can then set up as many stores as you want under this username. Each store will have a URL: http://www.skreened.com/storename - on the sidebar area it will say who owns the store. This link takes customers to your profile page.
Skreened currently isn't offering store customisation, however you can set up a decent profile page. The Skreened team have advised that they are working towards offering store front customisation. I shall keep you all posted!
Cafepress: 2 Options -
1. Basic Store is FREE; and
2. Premium Store costs $4.99/month if you pay yearly - $6.95/month if you pay monthly - with other payment options available.
Free Store: Minimal customisation - upload a logo or banner only. Product restrictions - display one of each item only from the Cafepress product range. Suitable for those with limited (or single) designs to sell. You can open as many basic stores as you need.
Premium Store: Full customisation - if you can imagine it, you can do it. You're also paying to have an unlimited selection of products and multi-level pages. However there is a limit of 500 sections. If you set up 6 categories on your shop home page, that's 6 sections. Then add each design category as a section, and so on. You'll need to take some time to consider this and how your shop may grow. Otherwise you may find that you max that number out within a year of using the service. (see the testimony by Mongo in the comments area - thanks for the reminder Mongo!)
Each time you "Open a New Shop" you'll have the option to set your store URL: http://www.cafepress.com/storeURL
Note: As a Cafepress premium shopkeeper, you also have the option to host your products on your own domain as a Cafepress powered store. (For an example, see Soge Shirts.)
Printfection: FREE to join
As a member of Printfection, you have control over customisation: you can choose a theme from their library of templates; upload store banners; set store footers; set background image; customise CSS and so on.
Once you have an account set up, you can open as many stores as you wish and when doing so, you set the store URL: http://www.printfection.com/storename
Note: You can also host your store on your own domain.
Redbubble: FREE to join.
Redbubble is currently not offering store customisation, however you can set up a decent profile page. The URL for this will be: http://www.redbubble.com/people/username
Note: As a Redbubble shopkeeper, you also have the option to host your products on a Redbubble powered store. (For an example, see Muscular Teeth.)
Spreadshirt: FREE to join, with the option to upgrade to a premium store.
When you sign up with Spreadshirt can set a shop URL for each shop you wish to open. (See the comments area for more information left by Temple - a Spreadshirt representative.)
The FREE service allows you to customise your store: upload a banner, customise colours, add a background image and more. You can load an unlimited number of digital print designs, and you have 3 free vector uploads included. Once you sell 10 products using those vector designs, you then receive an additional 5 vector uploads for free.
The premium service costs $10 for a month - $55 for 6 months - or $100 for 12 months. With this outlay of monies, you purchase the ability to remove the Spreadshirt mini banner - your store will be completely Spreadshirt ad-free. You can provide your store in 2 languages, add your logo to invoices, upload up to 20 vector designs per day, and more.
Note: As a Spreadshirt shopkeeper, you also have the option to host your products on your own domain. (For an example, see Crock Tees.)
2. Your Profits (Royalties/Commissions):
Note: T-shirt shopkeepers typically profit between $3 - $10 per t-shirt depending on how they want to price their t-shirts.
Zazzle: Set a standard store mark-up percentage, or set a per item mark-up percentage. You decide how much of a mark-up you want on top of the base prices set by Zazzle.
The prices of items listed in your store - http://www.zazzle.com/username - match those that Zazzle displays and sells through the Zazzle marketplace.
Skreened: Set product mark-up. You decide how much of a mark-up you want on top of the base prices set by Skreened.
The prices of items listed in your store - http://www.skreened.com/storename - match those that Skreened displays and sells through the Skreened marketplace.
Cafepress: Set a standard store mark-up percentage, or set a per item mark-up percentage. You decide how much of a mark-up you want on top of the base prices set by Cafepress.
The prices of items listed in your store - http://www.cafepress.com/username - WILL NOT always match those that Cafepress displays and sells through the Cafepress marketplace.
The shopkeeper agreement with Cafepress stipulates that when products are sold through the Cafepress marketplace, shopkeepers receive 10% of the sale price.
An example of what you may experience as a Cafepress shopkeeper...
You've designed, and set-up, a 10-pack of mini buttons.
Scenario 1: You're selling them in your store at a price of $14.99 = $7 profit to you the designer;
Scenario 2: Displayed and sold in the marketplace at a price of $20 = $2 profit to the designer.
In other words, the customer pays $5 more, while the designer receives $5 less.
Note: As a shopkeeper, you do have the option to "opt out of the marketplace". However, the catch is that you may not sell as many products if you do this.
Printfection: Set product mark-up. You decide how much of a mark-up you want on top of the base prices set by Printfection.
The prices of items found via your profile - http://www.printfection.com/storename - match those that Printfection displays and sells through the Printfection Shopping Page.
The prices of items found via your profile - http://www.printfection.com/storename - match those that Printfection displays and sells through the Printfection Shopping Page.
Redbubble: Set product mark-up. You decide how much of a mark-up you want on top of the base prices set by Redbubble.
The prices of items found via your profile - http://www.redbubble.com/people/username -match those that Redbubble displays and sells through the Redbubble HomePage.
Spreadshirt: Selling through Spreadshirt earns the shopkeeper a 20% design commission.
You can add your designs to the marketplace and earn design commissions through that avenue. If you set up a Spreadshirt "Classic shop" (under the premium service), the base price of products are provided to you at a reduced cost, and therefore will not match the Spreadshirt marketplace. If you sell your products using the "Designer shop" (where customers can use your designs to make their own creations) the product prices will match those in the Spreadshirt marketplace.
(See the comments area for more information left by Temple - a Spreadshirt representative.)
3. Affiliate Programs:
Zazzle: Anyone who joins Zazzle can act as an affiliate. Each member is given an Associate ID number that can be attached to a shop and/or product links, earning a referral of 15% of the sale price. Zazzle offers various methods for linking and earning referral sales and is one of the easiest systems to use.
As a Zazzle shopkeeper and affiliate, you can link to your own products earning the mark-up royalty PLUS the 15% referral.
Skreened: When you join Skreened you can act as an affiliate linking to your own or others' products. All one is required to do is add their partner (or "username") details to the end of each. An example URL looks like: http://skreened.com/?partner=username - earning a referral of 10% of the sale price.
As a Skreened shopkeeper and affiliate, you can link to your own products earning the mark-up royalty PLUS the 10% referral.
Cafepress: The affiliate program for Cafepress is run through Commission Junction. Once you join, you can link to whatever you want - Cafepress Home Page; Portals; Individual Design Pages; and Individual Products. Each referral earns the affiliate 15% of the sale price.
As a Cafepress shopkeeper and affiliate, you cannot link to your own products! It is a breach of the agreement to link to your own products and therefore you cannot earn the mark-up royalty PLUS the 15% referral.
Printfection: As of the date of this post, searches yield no results for any affiliate programs linked to Printfection.
Redbubble: The affiliate program for Redbubble is run through Share A Sale. Each referral earns the affiliate 10% of the sale price.
Spreadshirt: The affiliate program for Spreadshirt is run through Commission Junction and Share A Sale. Each referral earns the affiliate 20% of the sale price.
You can add Spreadshirt banners and text links to your domain and drive traffic to Spreadshirt. However you cannot link to your own shop and/or products. (See the comments area for more information left by Temple - a Spreadshirt representative.)
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PRODUCT RANGES
The final factor that may help you decide which POD to give your nod, is the products that each offer. Ask yourself what you want to sell, for example - t-shirts only, and/or merchandise, or large-sized photographic prints. Your answers will help you navigate towards the POD right for you. The following gives a glimpse - visit the providers' website for further information.
Zazzle: t-shirts (light apparel, dark apparel; kids wear); magnets; buttons; stickers; business cards and other stationery; posters; framed prints; calendars; postcards; mugs; bags; aprons; skateboards; shoes and more.
Skreened: light t-shirts and tote bags.
Cafepress: t-shirts (light apparel, dark apparel; kids wear); hoodies; magnets; buttons; stickers; posters; calendars; postcards; mugs, bags, mousepads; aprons; clocks and more.
Printfection: t-shirts (light apparel, dark apparel; kids wear); drinkwear; bags, aprons, mousepads and more.
Redbubble: t-shirts (light & dark apparel); and Art - canvas prints, framed prints, and greeting cards.
Spreadshirt: t-shirts (light apparel, dark apparel; kids wear), hoodies and more.
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Want more to take a look at? Here you go:
ShirtCity - already mentioned for an alternate flock/flex printer.
SonicShack - t-shirts; hats and banners.
ArtsNow - t-shirts, caps, mugs and more.
E-Shirt - t-shirts.
Wordans - t-shirts, hoodies, bags and more.
ShirtMagic - t-shirts, hats & caps and more.
T-Shirt Monster - t-shirts.
Online Shirt Stores - t-shirts.
PrintMojo - t-shirts, mugs, pens, water bottles, and more.
Special thanks to Vic (aka tat2ts) for his contribution to this POD link list.
Over to you the reader... if you think I missed something important that should be pointed out, please share this with us in the comments area.
Created By: Amanda Vare "Manz", GritFX, Movies, TV, and Pop Culture Tshirts
Amanda offers customized shop banners, website design and construction, as well as a range of other web and graphics-based services at very reasonable prices. For further information, you can contact Amanda directly at:amanda@gritfx.com
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Posted by Manz 25 comments Labels: cafepress, direct to garment printing, direct to press, pods, print-on-demand, printfection, redbubble, skreened, spreadshirt, t-shirt print areas, t-shirt print methods, zazzle
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