It may seem impossible for Print On Demand Shop Owners (POD) to run contests and or promotions due to the inability of creating promotional and discount codes, but there may be a way to work around this. How, You may be asking? Get clever! Think of ways to use what you CAN do with Print On Demand Shops, to your advantage. Below is a list to get you started.
Ideas For Shop Keepers To Run Promotions/Contest With Their POD Store: Limited Time Discount Categories/Sections: Shop Keepers usually organize their store by categories/sections to make it easier for shoppers to locate a specific product(s). An example of this would be, a category listed just for "Humor T-shirts". Why not create a category that allows customers to receive a certain percentage off? Print On Demand Shop Keepers use a "mark-up" on their merchandise in order to receive a percentage of what they sell. By lowering that "mark-up" percentage on a small amount of merchandise for a limited time, and placing them in an easily recognizable category/section, allows the shop keeper to create a discount section in their store. Ex: 5% Off These 5 Items For ONLY 5 days! This makes it easy and efficient to promote and possibly make more sales during the period of the discount.
Run Fun and Engaging Contests: Shop Keepers can usually receive a discount for purchasing their own products. Use this, to run fun, exciting, and engaging contests, and have one of your merchandise be the prize. An example would be, "Come up with the funniest slogan to put on a t-shirt and win that Tee!" The shop keeper pays for the winning prize via their shop keepers money, at a discount price, to give shoppers the ability to win FREE merchandise! Also, use your social media sites to promote and get the word out about your contests and you should see more followers/friends/likers, plus hopefully some sales.
Team Up: Contact other shop keepers and create a fun contest or promotional offering to your shoppers, as a collective team. Promote each others work by offering a free item/promotion from each others shops. A great example of this just happened recently on Twitter, called the #TeeParty. These fellow shop keepers (some non POD's) got together to create an awesome way to promote their work as a team: @saucewear, @ThrivingInk, @OthelloInd, @Fresh_Dough@crocktees@GritFX @WolvesVsLions @BeAGirl_Today @AngrySpade