Tees In A Pod: facebook ad tips

Showing posts with label facebook ad tips. Show all posts

Monday, August 2, 2010

Podcast 16: Google Analytics - It's Not That Scary!

We asked you what you wanted to know about and the the topic that came to the fore was Google Analytics - needless to say we're serving it up fresh to you today..After that we spill the beans on facebook ads and give some top tips on how to use them and get the best CPC..And, remember our Zazzle poll? -of course you do ;) We finally unveil the results so you can find out what are the best sellers on Zazzle..

BLOG POSTS REFERENCED IN THIS PODCAST:

How to Use Google Analytics

Facebook Ad Tips

Poll: What Items Do You Sell Most on Zazzle

MENTIONS:

1:05 - Tammy Winand - Cryptic Fragments, follow on twitter, Join Tammy on facebook

1:07 - Diane T Diane Trujillo (aka PandorazBox80) - Lifted Spirits, Follow PandorazBox80 on twitter * Join PandorazBox80 on Facebook

1:08 - Malvina Buonocore: Join Malvina on Facebook

8:46 - Scott Hovind - Photographer, Writer, Fine Art
Join Scott on Facebook

8:50 - Tanya Pedersen - Idol Shirts
Follow on twitter, Join Tanya on facebook

8:56 - Jared- Jared Thompson - Design Juices
Follow Design Juices on twitter * Join Design Juices on Facebook

9:10 - Brad Kelly - T-Shirt Review Blog Follow Brad on Twitter, Join Brad on Facebook

17:09 - MUSIC
A Hero Named Hope - Chicago band with their song "I Invented the
Webshooter" A Hero Named Hope Myspace
With Adam Hendle of I Am The Trend, Follow IATT on Twitter, Join IATT on Facebook

23:23 - Caza Creations
Follow Caza Creations on twitter

23:39 - Michael, Michael "Angry Mongo", Follow Angry Mongo on Twitter, Join Angry Mongo on Facebook

Q&A
25:22 - Shibbz Follow Shibbz on Twitter,
Read About His Couch Surfing Adventures

NEXT WEEK
28:09 - Daniel Fox - Skreened, Follow on Twitter, Join Skreened on Facebook

Saturday, July 31, 2010

Facebook Ad Tips

Facebook ads can be great, the gold rush is only starting so you can get some good value for you CPC at present..

Top Tips:

1) Use of Image
Make sure you use an eye catching image..Facebook is predominately blue so use a colour that goes against the grain and stands out and grabs those eye balls..Have it related to your product/niche to keep facebook mods on your side.

2) Name of Ad
If you are going to a site outside of facebook make sure you give your ad a sharp, eye catching appealing title. If buying ads for within facebook you can't change the name of the ad and just your fanpage name appears. Use of bold and punctuation can be key here.

3) Copy/Body of Ad
Facebook has lots of laws you have to abide by but ultimately you have a little bit of space to do a lot of convincing. Use as much persuasion as possible and try lots of ads. Appeal to peoples senses as it gets them on a more primeval level. Make things cohesive between the title and ad copy. Incentives and call to action are key.

4) Landing Page
If going to outside of facebook have a landing page that makes sense to what the ad is stating.

5) Targeting
Where you can make/break any campaign..Refine, refine, refine..the smaller the pool of potential eyeballs, paradoxically, the better. As your "pool of punters" becomes more exposed to your ad they more inclined they'll be to click it..If you have a pool of just 10k and are getting 50k impressions then on average each of those peeps is seeing your ad 5 times a day..even without a click that is good marketing on a sub conscious level (I think)...

6) Overall Mindset
With ads you have to experiment, test and run with different ideas. Make sure everything is cohesive and that the ad makes sense for those you're targeting. Just recently LadyUmbrella ran a campaign for fans of fans with ad copy saying similar - great success with CPC as low as 14cent (I'm not hardcore CPC user but I think that is pretty ok, and it is a price we are happy to pay)...Get your mindset to align with those you are targeting. One ad for all of the users on facebook will not do..Have an ad for one area "People of Area X - it is time to go to the newest shop in town" or similar. Then have replicate the same add but by changing area X - if ads are more relevant to people who see them they will have much success...

Any tips of your own to share?

This post was written by Rob from LadyUmbrella ladies t-shirts.